How does search intent relate to your SEO campaign? Here are four ways that user intent can inform your search optimization approach.
Segmenting your target keywords according to intent can help you find and manage keyword discrepancies with the competition.
You can map search intent and keywords to identify high-potential keywords that you are not currently targeting. This allows you to identify new keywords and boost your SEO campaign to gain additional traffic.
Let’s suppose you are selling a customer relationship management system to small businesses. To target consumers at the awareness stage, you may begin with a broad keyword such as “CRM platform”, then move on to a longer-tail keyword such as “What is a CRM platform?”
An SEO can convert traffic by conducting a thorough analysis of search intent. Search intent can be used to guide your content strategy and SEO. This will allow you to target users who are more likely to make a purchase decision.
Many consumers visit websites to find information about the products that interest them. You can help them purchase if you know what their search intent is.
Thinking with Google reveals that consumers no longer follow a straight line in their marketing funnel to make a purchase. They move back and forth along the customer journey, turning towards different devices to find immediate answers to shopping-related questions.
Prospects don’t have to be at the top of the funnel. They can enter at any stage. Your SEO strategy should be flexible enough that it can accommodate all people who come across your brand, regardless of whether they are in the awareness, consideration, or decision stages.
This post was written by Kristian D’An. Kristian is the owner and SEO Specialist at Lux Digital Marketing, an SEO St Pete company. Kristian has been optimizing websites successfully for over 7 years. He has helped his clients achieve the #1 position on Google in several different industries.