social media strategy
Inadequate use of social networks or a poorly structured strategy can cause you to miss several golden opportunities, including that of taking more of your place in your market.
In their early days, social networks were used more for people in their personal use, but over the years, companies have carved out a significant place for themselves on several platforms. These have become pillars in the communication strategies of companies, by enabling the dissemination of messages, the promotion of products and services, exchanges with customers, and many other tactics.
If you find that you do not have your place on the Web or in social networks, while your competitors are present, it may very well be that you do not have all the ingredients of a good strategy. But, it’s never too late to get yourself out of this bad situation!
Discover the essential elements for developing a good social media strategy and solutions to quickly improve your management practices on these platforms.
5 benefits social media can bring to your brand
1. Stimulate interactions with your target audience
These platforms are places for online exchanges that allow you to get closer to your target customers. By being on social networks, you and your consumers will be able to interact more easily , whether in private message or public comment directly in your publications.
In addition, one of the best practices for managing social networks is to make the members of your community interact with each other. Start a discussion in which you invite them to share their constructive opinions on a given subject. This is an effective way to increase the level of commitment of your target customers to the activities of your organization. Indeed, this is a discreet way to retain your members without bombarding them with advertising campaigns.
You can also encourage people to contact you and visit your website, by including your contact details and your site address on your various social networks. This will increase visits to your site. And, who knows, maybe those new visitors will complete a transaction on your site! If you want to learn the best practices to turn your visitors into customers, read our article on this subject .
2. Gai visibility
Developing your presence on social networks not only allows you to establish yourself more on these platforms, but also in the web in general . Indeed, if your pages in social networks are well fed in content and traffic, they will most likely be indexed in search engines.
Moreover, loyal and committed members of your organization will most certainly share your pages with their friends! In this situation, your best consumers are marketing for you! Isn’t it wonderful? A study by Forbes reveals that 71% of users who have had a good experience with a brand on social networks will recommend this brand to their loved ones.
Let’s add that the use of brand ambassadors and influencers is very profitable for your organization . Why is this the case? This is because they spread a positive influence on your target audience.
3. Improve your reputation, and position yourself as an expert
Your popularity is associated with your level of credibility . By having a positive notoriety, your target market perceives you as a reference . Put yourself in the mind of a consumer: if an organization is so highly valued by a large number of individuals, it’s a safe bet that it must have a good offer of value to solve the problems and meet the needs of its clientele . So a good social media presence is a great tool to improve your reputation.
4. Develop a network of ambassadors and influencers
Carrying out a strategy of brand ambassadors and influencers is very beneficial for your organization. Indeed, these individuals are vectors of communication and very positive promotions for the activities of your company. What are their roles? They have the objective of promoting and embellishing the image of your brand .
Typically, ambassadors are customers who support your brand . In addition, they make many posts in which they highlight your products and services . In most cases, they perform their role without you paying them a salary! Influencers perform very similar roles. However, you usually have to pay them. In return, you usually get more reach from the marketplace than you get from ambassadors. In short, the return on investment of such a network is very good.
Now, what should be done to take advantage of these previously elaborated advantages? Here are the steps to follow.